Global Fashion Group (GFG) is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are setting the benchmark in online fashion & lifestyle in our markets, and our Vision is to be the #1 online destination for fashion & lifestyle in growth markets.
With 17 offices and 10 fulfilment centres across four continents, GFG is a global business with deep local roots in markets with diverse cultures and lifestyles. This diversity is at the heart of everything we do and gives real meaning to our purpose of True Self Expression. From our people, to our customers and partners, we exist to empower everyone to express their true selves.
In markets with low online penetration and high growth opportunity, focused on capturing the long-term opportunity ahead of us, we continuously invest in the customer experience, our operational infrastructure and becoming the strategic partner for fashion & lifestyle brands in growth markets. And with over 12 million active customers globally, sustainability is an essential component of ensuring long-term value creation. We understand the responsibility we have to our people and our planet, and our priority is to operate our business within planetary boundaries and in line with best in class people practices. We acknowledge the challenges our industry faces, and we are committed to turning this into an opportunity by understanding and reducing our impact, working collaboratively with our brand partners to drive continuous improvement, and exceeding customer expectations in this area to lead this conversation in our markets.
It is still very early days for e-commerce in our markets, and we are just at the beginning of our journey.
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Global Fashion Group.